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Hai Dao Van · Digital Marketing Specialist

Turning signals
into growth.

I combine performance marketing, creative, tracking, and AI automation to build measurable growth systems.

Explore selected work ↓Download CV
120–150MMonthly ad spend
10+Partners & projects
2,000+Product users
7+Industries explored

01 / How I approach Marketing

Turn data into decisions.
Turn decisions into growth.

I start with real needs, connecting content, media, experience, and measurement so every Marketing activity has a clear purpose and room to improve.

DiscoverInsight & research
CreateCreative & funnel
LaunchMedia & tracking
OptimizeLearn & improve

02 / Selected work

Evidence over
adjectives.

01Agency · Performance2024 — NOW
Overview

Recruitment growth
across industries.

Delivered Digital Marketing and recruitment campaigns across mobility, delivery, manufacturing, and services. Owned Paid Media, Website and Landing Pages, SEO, tracking, analytics, and candidate conversion optimization with an average monthly budget of 100–120M VND.

Businesses / projects deliveredXanh SM · Ahamove · ShopeeFood · Luxshare · Foxconn · Goertek · Taxi & dịch vụ địa phương

01 / Challenge

Challenge

Each recruitment group had different candidate profiles, search behavior, regions, and competitive conditions. The challenge was balancing lead volume, acquisition cost, and candidate quality while consolidating data across channels, websites, and landing pages.

02 / Execution

Execution

Ran Google Ads, Meta Ads, and TikTok Ads by recruitment group. Built websites, landing pages, and registration forms; improved mobile experience and recruitment SEO; implemented GA4, GTM, conversion tracking, and tests across creative, messaging, keywords, audiences, and regions.

Delivery channels & tools
Google AdsMeta AdsTikTok AdsWebsiteLanding PagesSEOGA4 / GTMConversion Tracking
03 / Contribution

Contribution

Monitored CPL, CPA, CPC, CTR, and CVR by campaign, channel, and recruitment group. Optimized budget, bidding, creative, audiences, keywords, websites, and landing pages while using registration data to identify funnel friction and improve the journey from media to conversion and optimization.

04 / Results & context

What moved.

100–120MMonthly ad budget
3Paid channels
6+Delivery partners
End-to-EndMedia → Conversion → Optimization
GROWTH SYSTEM / 01Overview

System overview

02Education · Digital Marketing2024 — NOW
Overview

From learning needs
to enrollment decisions.

Delivered Digital Marketing for distance-learning programs across Paid Media, Content, Social Media, Landing Pages, CRM, Email Marketing, and Tracking & Analytics to generate leads and improve the enrollment journey.

Businesses / projects deliveredNational Economics University · Academy of Finance · Hanoi Open University · Thai Nguyen University

01 / Challenge

Challenge

Learners differed in age, profession, goals, and motivation, with multiple touchpoints before submitting their information. The challenge was maintaining a stable, cost-efficient lead flow while protecting lead quality across seasonal programs targeting similar audiences.

02 / Execution

Execution

Ran Meta Ads and TikTok Ads by program, field of study, and audience; tested creative, messaging, content angles, and audiences. Developed Social Media, Content, Community, and Landing Pages, then connected CRM, Email Marketing, GA4, and GTM for lead management, engagement, and conversion measurement.

Delivery channels & tools
Meta AdsTikTok AdsSocial MediaContentCRMCommunityEmail MarketingLanding PagesGA4 / GTM
03 / Contribution

Contribution

Monitored CPL, CPC, CTR, and CVR by program, campaign, audience, and creative to optimize budget, content, targeting, and Landing Pages. Connected Paid Media, Landing Page, and CRM data to identify friction and improve the journey from Awareness → Consideration → Registration → CRM → Nurture.

04 / Results & context

What moved.

60–70MMonthly ad budget
4+Distance-learning programs
2Paid channels
End-to-EndMedia → CRM → Optimization
GROWTH SYSTEM / 02Overview

System overview

03SaaS Product · Founder & Product Owner05 / 2026 — NOW
Overview

Building a SaaS platform
from need to operation.

Trạm MMO is a self-service platform unifying marketing tools, digital services, resources, APIs, and user support in one ecosystem.

Businesses / projects deliveredTrạm MMO · SaaS platform cho công cụ & dịch vụ Digital

View live project ↗
01 / Product problem

Product problem

Users had to source tools, accounts, proxies, documents, and digital services from fragmented providers, creating an inconsistent purchasing and support experience.

02 / Build & delivery

Build & delivery

Researched user needs, shaped and developed the product, and designed, delivered, and improved the platform experience. Executed growth across Paid Ads, Website, SEO, Social Media, Content, and tracking while operating the system, community, and user support.

Ownership scope & delivery channels
Product StrategyUX / UIMeta AdsGoogle AdsTikTok AdsSEOContentFacebook PageCommunityGA4 / GTMAI AutomationOperations
03 / Operational outcome

Operational outcome

Within three months of the May 2026 deployment, the platform recorded 2,156 members, 2,155 active users, 18,110 orders, and 16,340 completed orders.

04 / Results & context

After three months in operation.

2,156Members
18,110Total orders
3 monthsSince May 2026 deployment
GROWTH SYSTEM / 03SaaS overview
Signal→Creative→Media→Lead
01

System overview

04Independent D2C · Founder & Brand Owner2024 — NOW
Overview

From a statement
to a living brand.

THOUSAND7 is an independent D2C fashion experiment where I translated a brand direction into products, content, and a multichannel commerce system.

Businesses / projects deliveredTHOUSAND7 · Independent D2C fashion experiment

View live project ↗
01 / Brand direction

Brand direction

Translated the Ambitious spirit into a consistent brand language: minimal, sharp, and made for a young audience expressing its own signature.

02 / Build & go-to-market

Build & go-to-market

Researched and developed products, lookbooks, and E-commerce sales channels. Executed Social Media, Content, Meta Ads, and Shopee Ads; monitored tracking, tested audiences, and managed inventory, orders, and customer data.

Delivery channels & tools
Brand StrategyProduct DevelopmentE-commercePOS OperationsInventory & OrdersCRMMeta AdsShopee AdsSocial Media & ContentGA4 / GTMAI Automation
03 / Learning

Learning

The venture generated real commercial activity and let me validate the complete D2C journey—from idea and product to creative and operations. Its strongest outcome was practical learning around product–market fit, margin, and brand discipline.

04 / Results & context

A brand built from 0→1.

0→1Brand building
3 + 1Owned channels · Marketplace
80M+Early-stage revenue · 2 months
End-to-endFounder role
GROWTH SYSTEM / 04Overview
Signal→Creative→Media→Lead
01

System overview

03 / Growth system

Strategy in the front.
Technology underneath.

01

Growth Strategy & Paid Media

Growth planning, budget allocation, and delivery across Meta Ads, Google Ads, TikTok Ads, and Shopee Ads.

↗
02

Content, Social & Community

Content, Social Media, and Community systems that support awareness, consideration, and conversion.

↗
03

Data, CRM & Conversion

Connecting GA4, GTM, Meta Pixel, CRM, and Landing Page data to measure and improve the customer journey.

↗
04

Digital Product & Experience

Websites, Landing Pages, SEO, E-commerce, and SaaS products designed around experience and operations.

↗
05

AI & Marketing Operations

Applied AI, chatbots, automation, and workflows for research, user support, and Marketing operations.

↗
Hai Dao Van đang làm việc tại bàn vào buổi tối
HÀ NỘI, VIỆT NAM21°01'N 105°48'E

04 / About

Marketer by practice.
Builder by instinct.

I'm Hai Dao Van, a 22-year-old Digital Marketing Specialist based in Hanoi. My Information Technology background helps me see marketing not only through advertising, but as a connected system of data, experience, and technology.

With more than two years of multichannel marketing experience, I also build products, websites, and E-commerce brands. My goal is to grow into a Marketing Manager who connects strategy, people, and technology.

2022 — 2026

Information Technology & Communications
Hanoi University of Industry

2024 — NOW

Digital Marketing Specialist
HoangLan Digital · Remote

2025

Digital Marketing
BOL Education

2026

Personal Projects & Brand
Trạm MMO · THOUSAND7

05 / Contact

Let's build something
that moves.

I'm looking for opportunities where Performance, Data, and Technology work together to create real growth.

daovanhai.614@gmail.com ↗
+84 398 964 984Bac Tu Liem, HanoiLinkedIn ↗